New Delhi: Nikhil Kamath, the Co-Founder of Zerodha, shared his reasons for avoiding purchases from ultra-luxury brands such as Hermes and Louis Vuitton in his recent podcast episode titled ‘WTF is’. In the podcast, Kamath explained that these ultra-luxury brands deliberately employ certain practices, such as requiring customers to establish a relationship or join their mailing lists before making a purchase. He clarified that this requirement isn’t due to any production limitations but rather part of their effective “strategy of being arrogant.”
“In the last 3-4 years, I have completely stopped buying from ultra-luxury brands like Hermes and Louis Vuitton because I feel they play you. Their entire marketing strategy seems to be to offend and get some kind of a reaction out of you and then buy from them,” Kamath stated.
Nikhil mentioned that these brands have achieved success through this deliberate approach.
“The most offensive thing is when you go to a store where they are marking up a product one to a thousand times and then tell you that you can’t buy this product until you build a relationship with them or get on a list or go through all of these hoops,” added India’s youngest billionaire at the age of 37.
In each episode of his podcast, Nikhil provides insights into the lives and experiences of guests from various fields. His thought-provoking podcast has featured several well-known personalities, including Bollywood actor Suniel Shetty, CEO of the Future Group Kishore Biyani, CEO of the fitness platform Cult.fit Mukesh Bhansal, CEO of Scenes & Tech Expert Varun Mayya, comedian Tanmay Bhatt, Co-founder of Josh and DailyHunt Umang Bedi, and Co-founder of TaxiForSure and Koo Aprameya RadhaKrishna.
